Heinen’s Grocery Stores
I worked closely with Heinen’s Marketing department during my time as a Design Consultant with Guide Studio. Heinen's is a family-owned grocery chain that has been rated as one of the best in the country. I created numerous marketing and sales materials for their 23 stores, including print and digital ad graphics and temporary and permanent display signage.
Greenhouse Grown
Creating a unique and “fun” design for the Greenhouse Grown products promotion was imperative to the client, so I chose to go with an illustrated greenhouse approach. The contrasting bright pink helps to call out the initiative among all of the green products surrounding the signage.
Bainbridge Store Signage
When creating additional signage for Heinen’s Bainbridge store, it was important that the signs feel new and sophisticated, while also fitting in with the older signage until it is phased out. I also created unique illustrations for the Salad Bar signs to attract customers.
