Cleveland Hostel Rebrand

Assigned to rebrand a local business and create a stationary suite using their new identity, I chose to reimagine the Cleveland Hostel as it combines two of my great loves, Cleveland and traveling. I creating an energized new brand identity for the company and applied it to a stationary suite, but felt the brand needed some “extras” to really round out the feeling for what this brand could be. I created a few things I would expect when staying at a hostel: the rules, the wifi, and a little swag.